BMW Automaker Internet Page Disallowed From A Major Search Engine For Sp*mming Major Search Engines
Author: Ranxoo | Category: Articles
BBC NEWS breaks search engine optimization sp*m news, during this story has
been making the rounds of SEO/SEM forums and newsletters for
the past pair of days, since Matt Cutts posted about this in
his SEO blog on February 4th:
http://www.mattcutts.com/blog/ramping-up-on-international-webspam/
… to start with there was little international press (and none in
the US) at the issue, but the BBC story has started a
landslide of stories and commentary on google and yahoo sp*m by
major corporations. It is also prone to brand all SEO’s
universally as bad guy Black hat SEO‘s and disregard the good
guy White Hats. Legitimate techniques and resulting ranking
improvements rarely gain the attention together with the criminals.
I’ve reported major Fortune 500 corporations for sp*mming
through the Google sp*m reporting link a half dozen times
over yesteryear year and am happy to see actions being taken
against the rest offenders.
http://www.google.com/contact/spamreport.html
BMW Germany targeting the term “Used Cars” on it’s new car
site using javascript redirects is a blatant abuse of doorway
pages and cloaking for inappropriate search phrases.
Cutts shows screen captures of the BMW offense, but mentions
only peripherally that Ricoh.de could be banned as well, then
sends an on the spot message into a separate US automaker by the end
of his sp*mming post, letting them know that they’ll be
re-included following a thirty day ban for similar offenses
they’ve apparently cleared up from their European site.
Search engine sp*mming is certainly not limited to Europe,
although certainly one of my complaints to the Google sp*m reporting
link is designed for a ecu company site, which 5 months after
reporting, STILL ranks #1 for a highly competitive phrase in
US results. They use different online search engine sp*mming
techniques employing invisible code filled with links, H1 tags
and keywords and phrases which are intended for surfers with
javascript put off – the tag. Engines like google
see this invisible text, while surfers don’t seeing as it is buried
in the HTML code.
The home page of one site I reported for sp*mming is made up
entirely of images but has no hope of ranking well for any
search phrase out of your home page resulting from complete absence
text, in order that they may feel justified in utilizing tags to
rank to have an admittedly appropriate search phrase, making use of
technique recognized as google and yahoo sp*mming. When any
large corporation sees fit to use sp*mming techniques, it
encourages EVERYONE to follow your lead, just because they feel
justified for whatever reason suits them, reasonable or not.
This lesser known technique, filling tags with
H1, tags, keyword phrase hypertext links, and invisible text
within tags, is effective which is utilised by many sp*mmers. I
believe that smaller offenders would be instantly banned if
this were found in use on their site, though they were
using appropriate keywords and phrases for his or her topic or site
subject. The big boys is to be penalized in addition.
I’ll feel better when ALL google and yahoo sp*mming techniques
are penalized equally, regardless of the technique used or
terms targeted, or whatever rationalized justifications. When that
happens universally, then sp*mmers will forestall sp*mming the
search engines. Although not until then.
This BMW case has grown to be high profile to get a major offense and
is about to gain attention in hurriedly called meetings in
boardrooms of major corporations, with webmasters and
marketing departments in attendance. “Are we making extra motions!”
CEO’s will rage at befuddled webmasters or in-house SEO’s.
But until ALL ways of search sp*m are penalized publicly,
those lesser offenses will carry at all levels -
especially large companies with more to realize (once they get
away with sp*mming) and also to lose (when they get caught and
exposed/banned).
Copyright © February 7, 2006 Mike Banks Valentine
http://news.bbc.co.uk/1/hi/technology/4685750.stm
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