Do SEO ServicesOffer Scalable Value? Find Out the Fantasies and the Realities
Author: Ranxoo | Category: Articles
A few weeks ago, I attended an SEM seminar in which the presenter aimed to show that employing an SEO consulting service would produce increasing value. He meant that in time the divergence between the cost of his services and your sales would expand so that SEO started to become increasingly profitable.
Obviously, his sales pitch was that it could thus be an excellent investment for you to employ his firm. Though, with small business training you might learn the way to do it by yourself.
Spreading the Misconceptions
The presenter showed us a somewhat convincing graph. His example was a business only starting out with search engine optimisation and hiring an SEO agency. He set out the agency cost to the customer at $1000 every month for 12 months. On his graph, this represented a straight line.
Now he graphed out the sales that would result from this SEO input, i.e., getting the prospect’s website ranked on Google’s first page. At first, sales income was 0. After a few the 2 lines on the graph had crossed. Then, sales value began and carried on rising well above the static cost line. Ergo: great SEO scalability and rising profits.
But he did not rest there. He claimed that once his SEO consultancy service had established the website in the top rankings, the client could start cutting-back her outlay on SEO. Hence, the straight cost line would fall while sales continued to rise or at a minimum stay static. So, a professionally run SEO strategy could turn out to be even more scalable.
Now For the True Situation
Of course, this is possible if you have big bucks and/or a huge brand. But it’s not realistic for the average business. And it’s very true where budgets are constrained and where markets are very competitive. Getting top rankings for good keywords isn’t easy. And even though you might spend the big money there’s still no certainty that with SEO you would ever make first page rankings, let alone stay there.
In fact , the possibility is that his example customer might have spent her $12,000 and got nothing or little in payback.
What’s more, the first page itself isn’t really enough. You actually need to rank in the top three. In general practice, these grab around two thirds of clicks, with #1 getting over 40%.
The true situation for most firms just initiating SEO, even though they are employing an agency, is should they do get first page rankings it’s certain to be for the low volume, less competitive keywords. And to reach that all-important top three could be a long and expensive slog.
Therefore, getting high volume sales from an SEO consulting service could be a limited and definitely long-term prospect. Before buying SEO consuting services. bear all this in mind.
Tom Wilson is an SEO Glasgow expert. For over a , he has been providing web marketing and PPC to a wide range of companies. Visit his website for more information on his PPC management services.
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Tags: first page rankings, search engine optimisation, seo consulting, seo consulting service
