So you got your web site ready to go. You employed an excellent web designer to create a perfect home page and satellite pages that will truly attract the visitors and encourage them to purchase. You have a beautiful collection of goods with in depth descriptions. You’ve a section dedicated to the services you provide with praises from past customers. And you have the very best on-line shopping cart service out there so that you customers can purchase from you with no hassles and subsequent day shipping. That is great! Now where are your customers?
Generating traffic to your website is a much discussed and much misinterpreted venture. You will find a million theories out there that claim to drive a lot of new visitors to your website every day. You will find services that say they will increase your visitors by a enormous percentage if you will only pay them their small fee during a period of 50 years. You will find so-called specialists who will place your pages on all of the best search engines on the net. They claim that with this kind of blanket exposure, your traffic numbers will explode within days.
But the only sure-fire way to draw productive visitors to your web site is through targeted marketing. The essential word to notice here is “productive.” You can draw hundreds of thousands of visitors to your website each and every year by hosting a giveaway of some kind. Services that search the web for giveaways will have individuals clicking a link to your website constantly. But these people aren’t there to purchase anything from you … quite the opposite. They’re empty clicks. There is nothing productive about this kind of visitors. People looking for free stuff will hardly ever make you any type of money. And that is what you’re after, right?
So target your marketing to the individuals who truly want to buy what you have to offer. How? Start by trying these basic steps…
* Employ an expert copywriter. The copy that is on your site makes a world of difference in the sales you garner from the web. Most essential to targeted advertising are the keywords found in your title and also the metatags in the website’s code. An experienced copywriter will know how to figure out the most efficient key phrases and place them tactically in your site’s copy. If you cannot afford a copywriter, do some research and talk to your internet designer regarding inserting metatags.
* You can sign up for pay per click search engines. Clearly, google.com is one of these, but most of the most popular keywords are already taken. If you can think of some unique phrases that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks your advertisement to go to your website, you pay google.com a nominal fee.
* Publish articles to free ezine websites. This is especially useful if you’re a service provider. You can write, or hire somebody to write, an article for you about your area of know-how. Give some free tips, offer your experience, and be accessible in the text. Then at the bottom part of the article, you get a link to your web site advertising your services. Every time somebody publishes your write-up in their ezine, newsletter or article directory they must make use of your internet address at the bottom.
These are just a few of the many ways to ensure you get “productive” traffic. Empty clicks are just that … empty… and your wallet will stay that way, too!
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