Getting more subscribers to opt-in to your email list is all about taking consistent action to make it easy for people to subscribe and at the same time take every possible action to get targeted exposure. In the following article we shall be looking into three unique tips to help you add more opt-in subscribers to your list …
Offer a Good Incentive: If you’ve been into Internet marketing even for a while now, you should know that a popular way to get people to give away their contact information and opt-in to your email list is offer them an incentive. It’s almost like you’re bribing them to get on your list; this strategy is pretty old and it still works like a charm.
However, given the kind of competition we have on the Internet today, it’s really important that your incentive is valuable. You can’t just offer an ‘amazing report’ and get thousands of people falling over for it; you might get a few subscribers here and there, but that’s about it. In order to truly get the most out of this method, you need to ensure that the incentive you’re offering to your prospects is extremely value-oriented. Once you are done creating your incentive, one way to test it to make sure you are on the right track, is by asking yourself, “Would people be willing to buy this”? Does it really offer value?… Go ahead with it if your answer is yes.
The Tactic of Scarcity: If you are trying to get subscribers to your list by offering an incentive, give the easy to apply scarcity tactic a try and you might see that it could even dramatically increase your opt-in rate. All you have to do is tell your potential subscribers that there will the amount of people that will have access to the incentive will be limited. It is important that the incentive that you offer is highly valuable to your subscribers or it could cause problems for you. So that they don’t miss the opportunity, many people will jump on your offer if you do it right.
Ease Security Concerns: Getting people to feel secure is one easy and effective way to get them to opt-in to your email list. The large amount of spam going around makes people reluctant to give out their email contact information. You should be able to boost your conversions if you add a simple line or two under your opt-in from that lets people know you will not ‘spam” them. Also reassure your potential subscribers that you will not sell their contact information and that the information is kept private. This will assure your prospects that that subscribing to your list won’t cause any problems for them. Advantage of a Landing Page: To get the contact information from your potential subscribers if you are using paid sources to drive traffic to your site, you should use a landing page. When your money is at stake, sending visitors to your homepage isn’t recommended. Your visitors should easily be able to connect the ad with the headline on the landing page and not have to search around for it. When you use short copy to explain the benefits of
joining your list, you need to make sure that the call to action on the landing page is obvious. That’s all it takes! You will go a long way in helping your email list grow and increasing your subscriber count by using these simple tips.
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Tags: email, internet marketing, List Building, newsletter marketing
