List Building Upkeep, A Significant Part of Online Marketing

Author: Ranxoo  |  Category: Articles
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List building is an essential part of your online marketing strategies. Maintaining your list becomes the next significant step.

How are you able to best keep your subscriber list safe and profitable?

2 easy systems will help:

  • white listing your e-mail address
  • sendingbi-monthly reminders

Tell Your New Customers to White List Your Email Address

A white list is the opposite of a black list. While a blacklisted email address would forestall the senders mail from going thru, a white listed one would ensure that it might reach the subscribers inbox. When somebody subscribes to your list, remind them to white list your e-mail. Most online email suppliers, for example, Yahoo and Google have options that allow your subscriber to put your email address in a “white list.”

Remind them, also, to look in their Spam folder, just in case your email was erroneously put there.

Remind Your Customers to Update Their Profiles

Customers change their email addresses. They change ISPs or get tired of spam. Your job, in maintaining a clean list, is to get your subscribers to notify you of the change.

You can do it by sending an e-mail out every other month asking them to update their profile if it changes.

Following is a real example of such a reminder:

Subject Line: Subscription Update from (your name or company)

Body: Have you recently modified your email address? Or perhaps you have some other info you would like us to have. In case of changes or additions, we are sending this bi-monthly reminder. If you have made any changes that would effect your subscription, please go to our special profiles page now, (URL) and update your info. This will make sure you will get the info that you have requested without any delays.

Benefits

Adding a free offer to your reminder, such as a special report, a new product or service, for their cooperation, will act as a further inducement for them to update. You may also announce some critical upcoming product to your business that might be of interest to them that they will not wish to miss.

Using these easy methodologies will go a long way towards keeping your subscribers and you happy.

Gloria Reibin spent the last 10 years in Web marketing. Visit her E Online Marketing Strategies Blog, The Home of Marketing Gurus ‘ Free Educational Videos. To get more information about building a list, click now.

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