Many internet marketers don’t appreciate the differences between mini sites and authority sites in terms of strategies and results. Inexperienced internet marketers often don’t know the difference or have trouble choosing between these alternatives. You really need to consider a variety of factors, including the kind of business you want to build and the way Google and other search engines operate.
What it really comes down to, however, is your own personality and your long term goals for your business. The purpose of this article is to help you understand the various benefits and weaknesses of authority sites and mini sites. For example, if you’re targeting a niche like Click n Bank then creating mini sites about that topic will help you dominate it.
It can be tempting to get into the black (profits) quicker by using a mini site. This strategy can be effective. It might be a good idea, however, to balance out your shorter and longer term goals when you plan your strategy. One approach would be to break down a niche into many micro niches, based on careful keyword research. Then, simply create ten or twenty mini sites for that niche. If everything is right, and your research is solid, then you will rank for them fairly quickly. But keep in mind that Google has made it very clear that mini sites are not on their popularity list. You might want to explore your options from a few different angles. It is possible to have ten mini sites along with one rather large authority site. But how do you get traffic to them all? You’ll have to duplicate your efforts for each of these mini sites in order to drive traffic to them. You will need to send traffic to the authority site, as well. However, with an authority site you can drive traffics to different pages within the same site. In other words you can leverage your time better with authority sites. Plus you benefit from the inherent “stickiness” value with the larger site. It is almost impossible to make mini sites “sticky” because they have so little content. For instance, if you would rather create an authority site about say, Click n Bank, it would have a better stick rate.
A mini site can be especially good for certain types of campaigns. You could, for example, rank highly if you aimed your marketing campaign at foreign countries, if you know there isn’t a lot of competition for your keywords there. If you then host your mini site in the country in which you are marketing, and SEO it for local search terms, you could get by with a mini site. There are no guarantees, though, as your success will vary based on the quality of your site and products, the country you’re targeting and so forth. While marketers commonly focus on Google and its policies, there are other search engines as well. While Google of course gets the most searches, you also have Bing, Yahoo and lots of other search engines that you can do SEO for. That’s something to try if you want your mini sites to be profitable. It is important to consider your marketing efforts separately because every venture is unique. Every business venture has unique needs and target markets so they must be considered as individual ventures. So it is almost unwise to make a blanket statement that a mini or authority site is not a good idea for all markets and business applications. For instance, if you go for a mini site rather than Xtreme Traffic Arbitrage authority site, you’ll be able to gain quicker rankings in Google.
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