With the massive buzz surrounding the use of social media in marketing blogs right now businesses approach the medium with both hope and intrepidation. Their optimism is certainly forgivable, Facebook continues to grow at a rapid rate and business are waking up to the fact that they need to have a Facebook strategy to compete, even contract purchase firms are right to want to get involved.
So why the apprehension? This may be because of the past failures of many social networks that have fallen by the wayside like Freindster and MySpace. Businesses are weary of what happened to MySpace, this, in the mid-2000s was the social network of choice, all the cool kids were on it discussing their dad’s Porsche Cayenne and everything was dandy.
This did not last however, traffic to MySpace quickly declined when Facebook arrived in 2006, and many think a repeat of that phenomena is possible. Because of this people automatically assume that both Facebook and Twitter will suffer the same cruel fate. They are right to look at all the pitfalls but social media is different beats entirely to what it was in 2006.
MySpace was flawed, it was made of up messy HTML code and was not particularly business friendly. Facebook is the polar opposite, clean, minimalist, secure. It is structured to allow businesses to trade. This is of coirse not even considering the fact that Facebook has a captive audience over ten times the size of MySpace’s in its prime.
Twitter and Facebook are different beasts to social networks of the past and they are here to stay. That’s my opinion at least, I predict any new networks that gain traction will co-exist as satellites to Facebook rather than consume it’s massive, established audience. Content is king and articles like the Top 5 Ford Racing Cars will ultimately draw in traffic.
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3. Paste the HTML code into your webpage
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